Personalized visual direction

Shop Design Direction

Your brand is clear. Now let’s give your space a direction.

A personalized visual concept to guide the next phase of your shop, without hiring a full-service interior designer.

Starting at $350

Purchase Design Direction →Back to Shop

Decide what belongs together.

You may already have saved images, color ideas, materials, and a general sense of the atmosphere you want.

The hard part is deciding what belongs together—and what will actually make your shop feel like your brand.

I’ll review your brand, inspiration, goals, and shop details, then create a clear direction you can use when choosing colors, finishes, furniture, lighting, displays, and other design elements.

You’ll receive

A personalized design direction for your shop
A curated visual concept or mood board
A recommended color and material direction
Guidance for lighting, furniture, fixtures, and displays
Clear priorities to keep the space cohesive
A recorded Loom walkthrough explaining the recommendations
One round of follow-up questions or refinements

This is a good fit if

You know the feeling you want, but your ideas are not coming together
Your inspiration boards include too many different directions
You are worried about choosing finishes or furniture that do not work together
You want your shop to feel distinct and connected to your brand
You plan to source and implement the design yourself
You need a professional starting point before spending more money

This is not

A full interior design package
Construction drawings or permit documents
Detailed space planning
Custom millwork design
Purchasing or contractor coordination
Unlimited revisions

How it works

Purchase

After checkout, you’ll receive a link to complete your intake.

Send your materials

Share your brand information, inspiration, photos, floor plan if available, and the decisions you are navigating.

Receive your direction

I’ll review everything and send your personalized design direction and Loom walkthrough within the stated turnaround time.

Before purchasing

Shop Design Direction focuses on the overall visual and material direction of one small retail space.

It does not include detailed floor planning, architectural documentation, construction drawings, or full-service project management.

If your biggest questions are about what is currently working or not working in your space, the Retail Space Audit may be the better fit.

If you are still defining your brand and shop experience, start with the Seed Workbook.

Give your space a clear direction.

Turn your brand, inspiration, and shop goals into one cohesive visual concept.

Purchase Design Direction