The Seed Workbook
A 23-page guided PDF that helps you translate your brand into a clear direction for your retail space. Designed in US Letter format so you can print it or complete it digitally.
Digital workbook
Seed
Your Shop Direction Workbook
Translate your brand into a physical shop. Seed is a guided workbook that helps you turn your existing brand into confident retail design decisions.
$37
This is not another mood board.
You already know how you want your business to feel. The hard part is translating that feeling into choices about color, materials, lighting, fixtures, displays, and the overall shop experience.
Seed helps you sort through the inspiration, decide what belongs, and build one clear direction before you start spending money.
It is a filter for what belongs.
Inside, you’ll clarify
- Who your shop is for
- What your brand needs to communicate in the space
- Three words to guide every design decision
- How your brand translates through color, materials, lighting, and display
- What deserves your attention first
Seed is for you if
- You know the feeling you want, but not what to do next
- You have too many saved ideas that do not yet connect
- You keep changing your mind
- You are designing your space without full-service support
- You want to avoid expensive choices that do not work together
You’ll receive
Notion Companion Template
The same exercises in an editable Notion format, so you can type your answers and keep your Seed Brief somewhere easy to revisit.
Completed Worked Example
See every exercise completed for Wildchild Plant Co., a fictional plant and ceramics shop, so you are never left staring at a blank page.
One-Page Seed Brief
Bring your customer, brand story, guiding words, visual direction, and desired shop feeling together in one practical reference for future decisions.
Canva Visual Direction Template
Add your reference images and color story to create a simple, shareable mood board for your shop.
Built from a real design process
Seed is adapted from the early strategic process used when approaching commercial, retail, and multifamily design projects—reworked into an accessible tool for independent businesses shaping or refining a physical space.
Finish with one clear direction.
Create a one-page Seed Brief to return to before you buy, paint, style, or second-guess another decision.
Buy Seed Workbook — $37